Rob has been leveraging technology to assist brands and agencies for over a decade. He made significant contributions to Firefly, an early-stage adtech company, where he played a crucial role in scaling their business from zero to achieving an annual revenue of over $30 million. During his tenure, Rob successfully executed digital campaigns atop taxis and rideshare vehicles, collaborating with renowned brands such as DoorDash, Adidas, Corona, and Cartier. This experience propelled him to join Brightline Interactive, where he currently collaborates with global teams and leading brands to enhance audience engagement through immersive technologies like augmented and virtual reality.
Jul 14, 2023, 1:01 PM
Jul 14, 2023
Gen Z is soon to become the most powerful and diverse buying demographic in US History. This is the first cohort that has been born as true digital natives, and one thing is for sure–they are not their Millennial parents in values, action, or desires. This session will tap through the values of Gen Z and how this individualistic, socially minded, and transparent demographic might need the sports/entertainment venue to reflect their mindset. We’ll cover 10 tips on how to speak the language of tech, before turning to our experienced panel for straight talk on ways to engage Gen Z utilizing the newest technology of AR/VR and Web3 to future proof the stadium experience. Learn about: What Gen Z values and why it matters; AR, VR, Web 3, the role of mobile, and other technologies that speak the language of this emerging audience.
Join us at our conference and gain valuable insights from industry leaders on how to build the sports venues of the future. Register today and be a part of shaping the future of the industry.
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