St. Paul MN · 2027 · Our 20th year
SEAT 2027 — the sports technology conference, St Paul, July 19–21
The practitioner-to-practitioner community for people who run technology, ticketing, data, sponsorship and fan experience across teams, leagues, venues and college programs.
SEAT 2027 St. Paul
SEAT 2026 was the 17th edition, and Charlotte was an absolute success. SEAT 2027 heads to St. Paul, Minnesota, marking SEAT’s 20th anniversary.
Becoming a SEAT member is the best and most cost-effective way for your organization to attend SEAT. We’d love to welcome you into the SEAT community.
SEAT Membership for 2027 is open
Teams, leagues, venues, education and vendors: your organization gets access to SEAT content & community that will culminate in our yearly conference in St.Paul in 2027.
Become a Sponsor
Connect with decision-making sports and entertainment executives at SEAT.
Help our community solve sports technology problems.
Who Partnered With Us in 2026?
Presenting
Events & Breakouts
SEAT City
Technology & Media Partners
Exhibitors
Supporting
PHOTOS FROM
SEAT CHARLOTTE 2026 – SEAT NASHVILLE 2025 – SEAT Las Vegas 2024
SEAT
Where the Leaders Behind Live Sports Meet
SEAT, Sports Entertainment Alliance in Technology, is where the leaders behind live sports and entertainment come together to shape the future of the fan experience. SEAT brings together professionals across technology, marketing, operations, venue management, hospitality, security, and data to share practical insights, explore emerging innovation, and collaborate on the strategies that elevate the live event experience.
At SEAT, the conversations focus on transforming technology from a backstage cost center into a meaningful driver of value, connection, and revenue. The result is a community where ideas are shared openly, partnerships form naturally, and the industry moves forward together: stronger, smarter, and more connected.
Who’s in the Room
Leaders and teams from:
- Professional sports organizations
- Collegiate athletics departments
- Entertainment venues and arenas
- Technology, operations, and strategic partner companies
Typical attendees work in:
Stay in the loop
SEAT all year round
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